Back to Baby skincare

Softness with a touch of love

We love babies. At JOHNSON’S® we understand that babies’ delicate skin needs gentle care to keep it perfectly babysoft. For more than 125 years, JOHNSON’S® Baby has researched and developed products that help you care for your baby. Tried and tested products like JOHNSON’S® Baby Oil.

Why moisturise your baby’s skin?

Your baby’s skin is more sensitive and delicate to that of older children and adult skin. It’s the essential shield that offers protection from the outside world, but as it is much thinner, it requires a higher level of care, hydration and moisturising to keep it healthy and soft. Here are just a few reasons why you need to give your baby’s skin that extra special care it deserves to keep it babysoft and healthy.

  • Baby’s skin is 10% more thinner than adult skin

    Baby’s skin is more than 10% thinner than adult skin

    Baby’s skin is more than 10% thinner than adult skin

    Baby's skin is more than 10% thinner than adult skin. That's why it loses moisture and hydration more rapidly, and requires more care to keep it soft and healthy.

  • Ensures a healthy skin for a healthy baby

    It keeps your baby's skin hydrated and soft

    It keeps your baby's skin hydrated and soft

    The skin plays an important role in maintaining your baby’s health. It regulates your baby’s internal temperature and is a tool for exploring the world through touch. It’s vital that you protect it with a daily skin care regime.

  • It helps treat skin rash, eczema and dry skin

    It helps treat skin rash, eczema and dry skin

    It helps treat skin rash, eczema and dry skin

    Up to 1 in 5 babies are affected by eczema. The key to help treating it is ensuring you keep the skin moisturised as much as possible in addition to following proper professional advice.

  • It gives them the benefits of touch

    It gives them the benefits of touch

    Touch is so important to our health and wellbeing. Studies have shown that touch therapy, including baby massage, contributes to a healthy weight gain, enhanced growth and social development in babies.

  • It provides them with a healthy barrier against bacteria and infection

    It provides them with a healthy barrier against bacteria and infection

    Your baby's delicate skin is highly absorbent and vulnerable to irritants, changes in temperature, and humidity. Proper moisturisation gives your baby a healthy barrier against environmental changes, harsh cleansers and bacteria.

  • It protects against effects of harsh external environments

    It protects against effects of harsh external environments

    Hot climate and exposure to sunlight, air conditioning and fans are common factors that dry your baby's skin. A daily regime of moisturising helps to replenish their skin's natural level of hydration and softness.

  • View tips to keep your baby's skin healthy and hydrated